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WATCH GUIDE
Automatic Movement
Most high-end watches are automatic meaning they do not use a battery at all rather they are powered off the motion of the wearer. Automatic watches generally feature a power reserve of
36 hours. A distinct advantage is the fact that automatic watches never need battery changes.

Bezel
The “bezel” refers to the ring around the crystal that is seen when looking directly at the face of the watch. On many luxury watches, the bezel contains diamonds or gemstones while on sportier model watches the bezel may contain calibrated markings for timing events. The bezels on the sport watches can turn in one direction, or occasionally, in either direction (see unidirectional bezel).

Bracelet
A bracelet is a strap, which uses links that are gold, silver, stainless steel, or a combination of all or any two of these materials. Bracelets generally allow for better breathing for the wearers wrist.

Case
The “case” protects the inner workings of the watch from shock and exposure to the elements. The serial number and model number are usually listed on the back of the case. A typical watchcase is made out of stainless steel but can also be gold, silver, or titanium.

Chronograph
The “chronograph” is a feature which allows the wearer to time specific events. A chronograph will typically contain timers for seconds, minutes, and hours. When used in conjunction with calibrated markings on the dial, chronographs can also measure speed and distance.

Chronometer
This refers to a watch that has undergone a series of precision tests to verify that the automatic movement keeps proper time and doesn't’t fluctuate, with either plus or minus, more than an allotted time within a 24-hour interval. The testes are performed in a variety of weather conditions and various positions of normal use.

Performed by the C.O.S.C. in Switzerland. Such watches contain a certificate attesting to this from the institute.

Crown
The “crown” refers to the knob on the outside of the watchcase, which is used to wind the watch. The crown is also used to set the time and calendar date. On many sport model watches, the crown may screw down into the casing of the watch to insure waterproofing.

Deployment Clasp
This refers to a buckle that connects the two ends of the watchband at all times. The wearer deploys the buckle to put the watch on and then fastens it securely onto the wrist. When the clasp is fastened, the buckle hides the deployment mechanism.

Dial
The “dial” refers to the face of the watch and is a term usually used when referencing the color. A dial may contain smaller “sub-dials” for seconds, minutes, or hours (see chronograph).

End of Battery Life Indicator
This feature warns the wearer that the battery is running low and should be replaced. The indicator varies among different manufacturers but the most common one is on quartz watches. The second hand will start ticking in 5 second increments instead of the normal one second at a time.

Link
The “links” are the individual pieces which connect to form the bracelet.

Movement
The movement refers to how the watch operates. The movement is the mechanism that keeps the time running. Movements are either quartz or automatic.

Quartz Movement
Quartz movement watches operate off a battery. Most standard watches use quartz technology. The average life span of a battery is 2-3 years.
Sapphire Crystal
The “crystal” is the covering on the face of the watch. Sapphire crystals are scratch resistant and are less prone to breaking then standard plastic crystals. In general, luxury watches contain the more expensive, sapphire crystal.

Strap
A strap refers to a watchband made of leather, plastic, or a generic fabric.

Unidirectional Bezel
This bezel can move in one direction and is used for mathematical and time past uses.

Water Resistant
Unless otherwise specified, water resistant watches can safely withstand minimal contact with water (i.e. getting splashed from the sink faucet). Most watches contain this feature.
Some watches will specify that they are water resistant up to 30 meters and some may go up to 1000 meters. This means that the watch can be completely submerged up to the stated depth without damage.


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